1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The biggest surprise to me was the idea that senior management might not understand the marketing strategies incorporated within their company. Of all people, I would assume that senior level management would understand the methods used but instead, it is easy for them not to understand how it works and to not accept the data.
2) Identify at least one part of the reading that was confusing to you.
Knowing what is at stake seemed to be the only section that I was really confused on.
3) If you were able to ask two questions to the author, what would you ask? Why?
Is there a time that warrants the use of a "go for broke" strategy versus the ongoing strategy? I feel that sometimes putting all of your efforts towards one thing rather than stretching it out can allow for potentially useful results.
What are the consequences to not knowing exactly what is at stake for your customers? It is easy to undervalue or overvalue something, but what will be the result of such an action?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
Since this is a new area for me, I didn't seem to think of anything as wrong or incorrect. It is hard for me to question the validity of the statements because I don't have much knowledge on the subject.
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