Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

I have spent most of my life working with and repairing various electronics. My hobbies mostly include electronic equipment and I am surrounded by technology every single day. I see various issues that people have, and have found what seems to be the most common factor between them and know how to successfully repair them. With my app, I see all these skills that I have coming together to create an environment that is catered to the customer which makes it easy and affordable for them. I also know the other side of things with regards to repairs, and know what the technologically inclined person looks for and needs to succeed. 

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

I am offering a way to not only save time for customers, but the ability to gain experience as repair personnel and strengthen their technological skills. I offer a solution to a big problem which is broken technology and the high repair costs associated with them. My idea is to bring together those looking to gain knowledge and experience as repair personnel and those looking to get their devices repaired for an affordable price.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I am offering this app (service) to anyone in need of repairs to their broken electronics. All of my customers have a few things in common: They want to save money and they need their devices working. With my main target being college students, my app speaks to them in many ways including being budget friendly, fast, and convenient. 

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

My customers care because I am providing an easier way for them to get their devices repaired. Currently, it takes a lot of time and research and even money to do simple fixes to their phones and computers. With this app, this will cut down on all of that and bring together everything on one platform.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

The specialization that my app brings and the convenience will be what sets me apart from everyone else. Given the feedback last time, it seems that if I focus in on one or two areas of repairs I could save my app from being too spread out in terms of repair types. While I won't focus on bigger repairs such as TVs or monitors, I will instead focus more on laptops, desktops, tablets, and cellphones. These seem to be the biggest areas for people and would let me focus all my attention and efforts on them to perfect it.

I feel that I have a much clearer idea of where I want my app to go. I was focusing too much on the bigger picture before and needed to narrow down exactly what my app can accomplish. With focusing on just a few items, it will be easier for people to actually find someone who can get the job done as they won't have to search through all the personnel that don't specialize in their field. I feel that I now have a much better business model and something that will actually work and succeed. 

Feedback Memo:

After looking at the feedback that I received, it was mostly all positive with a few points that I could add on or change to make it better. From this, there were two takeaways that I could work with to be more successful:

1. Have a way for my clients to communicate with the repair personnel to relay important information that sometimes can't be done over email or a phone call.

2. Focus on more specific repairs such as cellphones. This was one that I missed before and didn't realize would actually help my app. Instead of focusing on as many electronics as I possibly could, limiting the app to just cellphones, computers, and tablets would allow people to find someone faster rather than having to search through all the personnel that didn't have those qualifications.

Aside from these two points, the other feedback showed me that I was on the right track for a good business model. I took the two points that were given, and changed the idea with how my app and business will work to better suit the customer's needs.