Sunday, March 27, 2016

Amazon Whisperer

  • Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 
Currently, my revenue drivers will be the percentage cut that we receive from all repair personnel using our app. Just as Uber does with its' drivers or Youtube with its' content creators, we will take a cut from them because they are using our platform. Our platform allows them to "setup shop" and we provide the customer base that will use their "shops" for their services. 

  • Describe what kind of product offering you believe should be next. What's the next thing your customers want?
With my last "product" being a service, my new idea will not be an extension or a part of it. Instead, for my new product, I want to design a product that will help with lost cellphones, keys, or just about anything else. Just like Tile is right now, I want to have a small device that is easily attachable to any product that can be controlled via an app on your smartphone or tablet to locate. 

  • Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?
This product will be independent of my previous service as I can't find many things that will fit in well with the app that I am looking to develop. 
  • Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.
Tile is a small, discrete device that is easily attached to almost any product that allows you to use their app to locate the product in the event that it is misplaced or potentially stolen. You can also use Tile to find your phone just by tapping the tile itself. 


  • What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?
For the most part, the reviews are relatively positive. The biggest drawback that I saw and most commented negative part of the device, was the fact that it wasn't always accurate and the device has a poor range. What good is a product thats sole purpose is to locate lost items when you almost always have to be within reach of the lost item? I want to fix this issue.
  • Describe what design/usability changes you'd make to the product.
The major design change that I want to make to Tile would be the ability to activate through a major cellphone carrier to attach a SIM to the device which will allow it to have a more accurate, and constant GPS signal. Just like some smart watches now, cellphone carriers are expanding on their SIM ready products. Implementing this feature with a Tile-like device would improve the product immensely.
  • Describe why you think this product would make a good addition to your current product/service offering.
As stated before, my original service is very specific and doesn't have a lot of room to grow in terms of complimentary products.

1 comment:

  1. Your idea is really cool and i think you really could go far with this. Tile is a widely used product already and although it has some drawbacks its still a really good product. So to be able to have something that eliminates those drawbacks and gives the consumers what they want/need would be a huge advantage for you in a market.
    Good job, check out my post http://adnabrkanicent3003.blogspot.com/2016/03/amazon-whisperer.html

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